Journal

We had the great pleasure, of once again working with the talented photographer Gyrithe Lemche. Being a woman of a contagious energy, warmth and with the experience as a mother of three, she creates an easy-going & playful ambient atmosphere. ...

Look at these wonderful spring photos from NY, taken by Megan Khichi for the American blog Mini Style. Megan and her three daugthers in the woods enjoying the sun. Wearing our lovely lightwoven pieces in Bluestripe, Flowerfield, Indigoflower with f...

Our signature melange series is an extraordinary soft and comfy line of basic everyday wear. That's why our customers return to our melange stripes and solid colours season after season, falling in love with the ever delicate colours and incre...

Welcome Spring! Our new Spring/Summer collection - By the Ocean - is finally here, and it is full of luscious colours, light woven fabrics, gorgeous flower prints, and classic stripes. The collection is inspired by the soothing, laissez fa...

Anne is the creator and founder of Lille Svend KBH: a one-woman business where Anne herself crafts bags and accessories in leather for mother and child. The project was started only a year ago after her son, Bille, started daycare, and her needs ...

Kathrine Houe Maric of the lifestyle blog Little Kin Journal is a Danish mother of three based in Brooklyn, New York. Her universe is calm and harmonious, with subtle colours, focusing on the little things that make everyday life magic. ...

Our soft signature rib melange fabric is a classic that our customers return to again and again. Due to their unique composition and extraordinary softness, our melange styles are worn by babies, children and adults alike, and we are proud to be know...

Maria Franck is a freelance photographer, writer and stylist, mother of two girls, and based in Aarhus, Denmark. With her unique eye for colour and composition, Maria has created a dreamy universe that is a daily inspiration to so many...

This season is a tribute to the wonderful fall foliage, as we explore the adventures of the forest. A place where time stands still, and mischievous magic can unfold. Our inspiration comes from crunchy leaves, bare branches and mossy tree trunks. The...

In this new series, we ask our favourite Serendipity collaborators to create their own interpretation of our universe. First up is Susan Østdahl, whose elegant universe has become a much-adored aesthetic haven for many on Instagram....