Our Natural Way

Serendipity Organics is soft and natural Danish design, made of pure organic cotton and natural wool for extra comfort and easy wear. Serendipity is a family-driven Danish design company established in 2003. A genuine passion for the soft feel and high quality of natural fibers and materials, as well as a general care for our children and environment, is at the heart of Serendipity Organics.

Natural, pure, and sustainable wear is the best choice for our environment, our skin, and our well-being. We are GOTS certified since the beginning of this certification. You can learn more in our Sustainability Strategy HERE.

The cotton plant begins as a seed, turns into a flower, and dries into a cotton bulb.

Strict waste water treatment practices are also required in all phases of production, in order not to pollute the water and environment surrounding the textile production. Good for our water, planet, and people.

Textile production - the process of cleaning, spinning, dying, weaving, and knitting – is done without the harmful chemicals usually involved in the production of conventional cotton textiles. This means that no formaldehyde, azo dyes, heavy metals, phthalates, chlorophenol, PVC, chlorine, nickel, etc. ever touch our cotton. Discharge printing and special washes (mostly used for denim), are also not allowed.

Social and economic welfare among the people involved in cotton farming and the production of textiles and garments is truly important. It is breathtaking to try to understand how many hands have touched the clothing that we wear every day.