Serendipity philosophy

Clothing and the concept of being "organic" is a complex combination with many definitions.

To Serendipity, being organic means ensuring that the clothes we bring to market can be bought by our customers and used by consumers with a clear conscience with regards to:

1) Our products are not harmful to human skin.

2) Our products have been produced under environmentally sound conditions.

3) The human efforts put into the production of our clothes have not compromised the safety or human rights of the people involved.

As an ongoing process we are continuously working together with our suppliers to obtain relevant certifications to ensure the above - as your guarantee. We take one step at the time as it is a both time consuming and costly process, but our aim is to be an active partner in developing and setting high standards.

Conventional cotton agriculture is one of the most polluting crops in the world today: Cotton accounts for only 2,4% of land in world agriculture, yet it accounts for 24% of world pesticide consumption.

Organic cotton farming and textile production is healthier and more sustainable for our environment, for the people working the lands and factories as well as for the end consumer.

Organic production of textiles, incl. colouring, wastage etc. also ensures that highly dangerous chemicals, traditionally used in the industry, such as Chlorine, heavy metals, AZO colours etc. are prohibited.

In active cooperation with our existing suppliers, and potential ones, we seek to explore and develop  new ideas that will move the market for  organic children's fashion to become ever "cleaner"..