22 Aug 2018
I love textiles. I love children. And I love the idea of children wearing something comfortable and clean, clothes that do not damage them or the world in which they will grow up. That is the reason I founded Serendipity 15 years ago. Later this turned into kidswear brand Serendipity Organics in order to emphasize our persistent commitment to organic textiles. In time a collection for the mothers was added, because why should we be cheated out of luxurious softness and comfort?At Serendipity Organics everything begins with a good idea and a sketch – all textiles and patterns are ours, nothing is readymade. That would be impossible when you work with organic textiles and want to create unique items that cannot be bought elsewhere. To us it is very important to make clothes that last for more than a season, because that also benefits the environment. And we make an effort to create collections that can be mixed and matched in accordance with your mood and fancies. We are well aware that we occupy a niche, but fortunately we see that more and more people join us in that niche and consider ecology and organic articles the natural choice – also in the wardrobe.
In this small publication we celebrate the 15 years since I got the idea for Serendipity and launched the modest brand from my kitchen table. And what would be more natural in this connection than to pay homage to the beginning of everything, motherhood, and the very special bond between mother and child? The inimitable love, the amazing closeness and the true unity. Anne-Sofie Tobiasen